The new version of the NTT Brand-Book was recent and never completely applied to any product communication. It was needed to define the application of the Guidelines into specific scenarios and formats. The Visual Identity works as a reference for all the team to create content under the same umbrella of visual concepts.
Client: NTT Disruption
Owner: Samuel Márquez
Digital Activation & Operations: Isabel Rosado
Creative Direction & Copywriter: Kike Cherta
Design Director: Mauro Zinni
Art Direction & Visual Design: Mariana González Cuetos / Lorena Ruiz