Fox Comedy is an Italian entertainment tv channel dedicated to foreign comedy and sitcoms such as, New Girl, Glee, The Office, Friends, How I met your mother, Scrubs, Less then perfect. To express comedy we created a set of emojis based on the letters «CO» and the trademark smile. This gave us a tool to express different emotions and have a dialogue with the viewers.
I had the honor to direct the branding project with my colleague and friend Juan Pablo Kessler.
I want to say thanks to all those who made this wonderful work possible!
A very special thanks to Plenty and all their staff for delivering, as always, a high level of creativity and excellence in execution.